Keywords: negotiating table, BATNA, definition of Batna, batna negotiation, best alternative to a negotiated agreement, Bruce Patton, Dealmaking, Yes, yes agreement, Guhan Subramanian, importance of Batna, negotiation, negotiated agreement, negotiation agreement without yielding, negotiation, negotiated newsletter, negotiation, negotiation, negotiation theory, negotiator, Roger Fisher, Ury, what Batna is, batna is negotiation, William Ury BATNAs are essential for negotiations, because you can`t make a smart decision about whether you`re agreeing to a negotiated deal if you don`t know what your alternatives are.